Azur Lane, Tricolle, and Wuthering Waves lead standout surges; eFootball and P5X dominate analysis.
This Week's Standout Titles
Azur Lane's Summer Invitation 2026 campaign, offering a free SSR ship and new UR battleship Lion, drove a +9 rank improvement. The rerun of Vacation Lane and limited construction event boosted player engagement.
Tricolle's limited-time rate-up gacha for ☆3 characters and 130 free pulls campaign caused a massive 36-rank surge from #75 to #39. Login bonuses including a ☆3 ticket further incentivized spending.
Wuthering Waves' 2nd anniversary event, offering 40 free pulls and a new 5-star resonator Dānya, drove a +13 rank surge. The version 3.3 update and limited gacha launched on May 21 sustained momentum.
Data Movement Analysis
eFootball's mobile 9th anniversary campaign, offering up to 18 special player contract tickets, propelled the game from #19 to #1 on May 22. The anniversary event drove significant rank improvement.
ONE PIECE Bounty Rush's Worldwide 250 Million Downloads event and new ultra-legendary Both Wings Zoro & Sanji caused a +35 rank surge from #37 to #2 on May 22. The limited-time character drove strong engagement.
Jujutsu Kaisen Phantom Parade's 2.5th Anniversary SSR guaranteed gacha and rerun of the JJK 0 map event pushed the game from #87 to #7 on May 22. The limited-time campaigns boosted player activity.
Wuthering Waves' 2nd Anniversary celebration with a web event and limited gacha featuring Daniya drove a +27 rank jump from #30 to #3 on May 22. The anniversary events significantly lifted rankings.
P5X's collaboration event with Persona 3 Reload, including new character Yuuki Makoto, caused a massive +91 rank jump from #100 to #9 on May 22. The major IP crossover drove exceptional growth.
The US market remains puzzle-strategy duopoly, with Puzzle and Strategy capturing over 53% of revenue, but overall flat growth. Top publishers show low concentration.
Taiwan market shows strategy-led moderate growth, with Strategy at 48.1% and Simulator at 19.7%, and +9% week-over-week revenue. The market is concentrated in these genres.
Korea market shows strategy-led moderate growth, with Strategy at 35.9% of revenue and +13.3% week-over-week revenue. The market is dominated by strategy genre.
Japan market shows strategy-led stable rotation, with Strategy at 24.8% revenue share, followed by RPG and Simulator, and low top-5 publisher concentration at 19%.
US market on May 20 shows Puzzle and Strategy together capturing 54% of revenue, but overall market revenue declined 3.2% week-over-week. The market is flat with duopoly dominance.
Taiwan market on May 20 shows strategy-dominated low volatility, with Strategy alone accounting for nearly half of revenue. Rank volatility is low and top-publisher concentration is moderate.
What to Watch Next Week
Genshin Impact's #1 rank in JP iOS suggests potential for continued strong performance or new events next week.
Genshin Impact's #2 rank in JP iOS indicates sustained popularity; watch for limited banners or updates.
ONE PIECE Bounty Rush's #2 rank in JP iOS may continue to rise if the download event maintains momentum.
Nanatsu no Taizai's #4 rank in JP iOS suggests upcoming events or banners could drive further growth.
Genshin Impact's #5 rank in TW iOS shows cross-region strength; monitor for regional event impacts.